Membership Has Its Privileges

So he replied to the messengers, “Go back and report to John what you have seen and heard: The blind receive sight, the lame walk, those who have leprosy are cleansed, the deaf hear, the dead are raised, and the good news is proclaimed to the poor.” 

-- Luke 7:22

In 1987, American Express launched the Membership Has Its Privileges advertising campaign, which revolutionized the credit card industry by shifting its marketing focus from a transactional payment tool to an exclusive lifestyle club. The campaign’s commercials depicted wealthy cardmembers enjoying exotic vacations, upscale dining, and VIP event access. Their underlying message was that American Express cardmembers — unlike the general public — qualify for exclusive perks and an elite lifestyle. 

American Express recognized the attraction of exclusivity, which starts early and extends long into adulthood. For example, were you one of the popular elementary school kids who was always picked first for the kickball team … or were you the odd-man-out nearly every time? And if you grew up in the 70s, 80s, or 90s, were you always wearing the latest pair of designer jeans or Air Jordans?

Here's some good news, particularly for those of us who were never crowned king or queen of the high school prom or lettered on the varsity football team. And it covers something much more important and lasting:

God — the most powerful and loving Presence in the universe — has invited you and me to join his royal family. Once we put our faith in Jesus as our savior, we become an adopted son or daughter of our Creator, who also happens to be the ultimate loving Father (“Abba”). And as God’s children, we’ll enjoy an amazing inheritance for eternity.

It’s an offer that seems too simple and good to be true, but it’s not. In fact, Jesus welcomes, heals, and restores — regardless of our social status or background. And we don’t have to wait until we die to enjoy some of these perks and benefits. One is the privilege of knowing God within a personal relationship. Through prayer, we can come to him directly with our joys, needs, and sorrows. It’s this close bond that helps us overcome the obstacles and challenges we’re guaranteed to face in life.

This amazing offer is open to all. But it’s also exclusive because only those who put their faith in Christ alone will be welcomed into the Kingdom. It’s a crucial reminder that membership indeed has its privileges, and Jesus long ago paid our entrance fee. Now it’s up to you and me to respond: “Yes, Abba!”